True or False: Primary data collection is often referenced as LMR because it gathers information from a diverse set of sources.

The statement is false because primary data collection is not typically referred to as LMR (which commonly stands for "literature, market, and research"). Instead, LMR usually pertains to the process of gathering existing information and not the actual collection of new data directly from sources. Primary data collection specifically involves gathering original data directly from participants or through observations, surveys, and experiments.

The concept of LMR involves utilizing secondary data that has already been collected and published, rather than the direct gathering of first-hand data, making it distinct from the practice of primary data collection. Thus, primary data collection would not be described as LMR, affirming that the statement is indeed false.